Privacy Policy

1. Information We Collect

We may collect personal information including:

  • Your name
  • Billing and delivery addresses
  • Email address
  • Telephone number
  • Order and purchase history
  • Payment and transaction information
  • Delivery instructions
  • Information about the recipient of an order, including their name, address and telephone number
  • Messages or card messages supplied with an order
  • Dates and information you provide through our occasion reminder service
  • Marketing preferences
  • Information you provide when contacting us by telephone, email, website forms, social media or other channels
  • Information about your interactions with our website and marketing communications
  • Device, browser, IP address and website usage information collected through cookies and similar technologies.

Where you purchase a gift for another person, you may provide us with personal information about that recipient. You should only provide information that is reasonably necessary for us to fulfil your order.

2. How We Collect Personal Information

We may collect personal information directly from you when you:

  • Place an order online, by telephone, email or in store
  • Create an account
  • Join our mailing list
  • Join our loyalty or rewards program
  • Use our occasion reminder service
  • Make an enquiry
  • Request a quote for corporate, wedding or event services
  • Contact us through our website or social media
  • Enter a promotion, competition or customer survey
  • Interact with our advertising or marketing communications.

We may also receive information through third-party services that help us operate our website, process payments, manage customer communications, fulfil orders, analyse website performance and advertise our products and services.

3. How We Use Your Information

We may use personal information to:

  • Process and fulfil orders
  • Deliver flowers, gifts and other products
  • Contact you or an order recipient regarding a delivery
  • Process payments, refunds and transactions
  • Provide customer service
  • Respond to enquiries and requests
  • Manage customer accounts
  • Operate our loyalty and rewards programs
  • Provide occasion reminders where you have requested them
  • Send marketing communications where permitted
  • Personalise our website, products and communications
  • Improve our website, products and services
  • Analyse website traffic and customer behaviour
  • Measure the effectiveness of our advertising and marketing
  • Detect and prevent fraudulent or unauthorised transactions
  • Maintain our business and financial records
  • Comply with our legal and regulatory obligations.

4. Delivery Recipient Information

As a florist and gift delivery business, we frequently receive personal information about people who are not the person placing the order.

This may include a recipient's name, delivery address, telephone number and other information reasonably required to complete a delivery.

We use this information primarily to prepare, coordinate and deliver the order and to resolve any delivery issues.

We do not add gift recipients to our marketing database simply because someone has sent them a Perfect Petals delivery, unless they separately provide consent or otherwise engage with us in a way that permits us to do so.

5. Payment Information

Payments made through our website are processed using secure third-party payment providers.

Perfect Petals does not ordinarily store complete credit or debit card details. Payment information is handled by our payment providers in accordance with their own security and privacy practices.

6. Marketing Communications

If you subscribe to our mailing list, purchase from us where applicable, or otherwise consent to receive marketing communications, we may send you information about:

  • New products and collections
  • Seasonal occasions
  • Special offers
  • Perfect Petals news
  • Loyalty rewards
  • Relevant services and promotions.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails. You may also contact us to update your marketing preferences.

Unsubscribing from marketing communications will not prevent us from sending transactional or service communications necessary to fulfil an order or manage your account.

7. Occasion Reminder Service

If you use our occasion reminder service, we may store information you provide about important dates and occasions so that we can remind you at an appropriate time.

This information will be used to provide the reminder service and related communications you have requested.

You may ask us to update or remove your reminder information at any time.

8. Cookies and Website Analytics

Our website uses cookies and similar technologies to operate the website, remember preferences, understand how visitors use our website and improve our services.

We may also use these technologies for advertising and marketing purposes, including measuring advertising performance and displaying relevant advertisements.

These technologies may collect information such as:

  • IP address
  • Browser and device information
  • Pages visited
  • Products viewed
  • Referral source
  • Website interactions
  • Approximate location
  • Purchase and conversion activity.

Depending on the services enabled on our website, this may involve platforms such as Shopify, Google Analytics, Google Ads, Meta and other advertising, analytics or marketing providers.

You can manage cookies through your browser settings and, where available, through the cookie preferences provided on our website. Disabling certain cookies may affect some website functionality.

9. Disclosure to Service Providers

We may disclose personal information to trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

  • Website and ecommerce providers
  • Payment processors
  • Delivery providers and couriers
  • Email and marketing platforms
  • Customer relationship management providers
  • Analytics providers
  • Advertising platforms
  • IT, hosting and cybersecurity providers
  • Accountants, professional advisers and other business service providers
  • Government, regulatory or law enforcement authorities where required by law.

We do not sell customer personal information.

Third-party providers may only receive information reasonably required to perform the services they provide to us and may have their own privacy policies governing their handling of personal information.

10. Overseas Disclosure and Processing

Some of the technology and service providers we use may store or process information outside Australia.

As a result, personal information may be disclosed to or processed by service providers located overseas, including where cloud, ecommerce, analytics, payment, advertising or marketing services operate internationally.

Where appropriate, we take reasonable steps to work with reputable providers that maintain appropriate privacy and security safeguards.

11. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Our website and business systems use appropriate technical and organisational safeguards, and we use reputable third-party platforms and payment providers.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business and taxation records, administering customer accounts and loyalty programs, resolving disputes and meeting legal obligations.

When personal information is no longer reasonably required, we may securely delete, destroy or de-identify it, subject to our legal obligations.

13. Accessing or Correcting Your Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, please contact us using the details below.

We may need to verify your identity before providing access to or changing personal information.

14. Privacy Complaints

If you have a concern or complaint about how we have handled your personal information, please contact us.

We will consider your complaint and endeavour to respond within a reasonable period.

If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC).

15. Third-Party Websites

Our website may contain links to third-party websites or services.

Perfect Petals is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party service you use.

16. Children's Privacy

Our website and services are intended for a general audience and are not specifically directed at children.

We do not knowingly seek to collect personal information from children without appropriate consent where consent is required.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, technology, legal requirements or privacy practices.

The current version will be published on our website with the date it was last updated.

18. Contact Us

If you have questions about this Privacy Policy, wish to access or correct your personal information, or would like to make a privacy complaint, please contact:

Perfect Petals
1053 Wynnum Road
Cannon Hill QLD 4170
Australia

Email: contact@perfectpetals.com.au
Phone: (07) 3399 9659
Website: perfectpetals.com.au